Facebook says it will start using algorithms to help it target ads to people with disabilities
Posted On August 26, 2021
Facebook said Wednesday that it will begin using algorithms in the future to help its ads reach more people with intellectual disabilities.
Facebook CEO Mark Zuckerberg said in a blog post that the company is already using machine learning to identify people with autism spectrum disorder and to help people with other disabilities with Facebook’s own ads.
“We believe that machine learning is the way to go,” Zuckerberg wrote.
Facebook says it plans to use algorithms in future to target ads at people with physical disabilities. “
If you have a disability, then you should be able to find the right ads that match your needs, and if you want to be seen, you should have the right experience.”
Facebook says it plans to use algorithms in future to target ads at people with physical disabilities.
Zuckerberg says the company will be “building a platform that allows people with different kinds of disabilities to find relevant ads, and we’ll be able — by 2020, or at least in the first year of use — to see where ads are showing up.”
“These are not just new tools for targeting ads, they’re also a new way for Facebook to help us make our ads more relevant to the people who are using Facebook.”
Zuckerberg wrote that the companies will begin testing a new feature for its AdWords marketplace in 2017.
Ads for the site will now show people with limited vision or speech, as well as people with hearing or speech impairments, according to Zuckerberg.
He wrote that “some people may not have any other options.”
“For the many people who do not have a real-world opportunity to get a job or access the basic services that most people need, we’ll build a system that helps them find and find jobs that match their needs,” he said.
“We’re also going to continue to build out an infrastructure for people to easily and securely share their experience and experience data, and to connect with the rest of the world.”
Facebook and Google’s other ad companies have long struggled to get their products to more people.
The search giant, for instance, is the only major tech company to have a website dedicated solely to disabled users.
Zuckerberg said his goal is to reach 10 percent of the global disabled population by 2020.
His post also acknowledged that Facebook and Google are not the only companies trying to make this work.
Facebook’s ad platform, Facebook Audience Network, also uses a “blind tag,” in which a person can opt-in to get targeted ads.
Zuckerberg acknowledged that he has not yet reached a deal with those companies.
But he said he has met with both Google and Facebook’s other major ad platforms, including YouTube and YouTube Red, and is working with them to bring the technology to Facebook.