People need to understand how social entrepreneurship is different from the traditional way of doing business, said Stephen H. Green, a professor at the University of Michigan.
“They have to understand what the purpose of social entrepreneurship actually is,” he said.
“In a traditional business, the purpose is to make the business work, and the business works because it’s doing what it was designed to do.
Social entrepreneurship is about making the business more accessible, more effective, more fun, more useful.”
Green and his colleagues at the Graduate School of Business at the City University of New York have published a book titled Social Entrepreneurship for Business, a book that offers advice on how to create a successful social enterprise.
The book also offers guidance on how individuals can start or expand social enterprises in their own homes.
The authors recommend using tools like LinkedIn to connect with potential customers and potential investors.
People need to get used to using social networking, said Green.
Social entrepreneurs are a new breed of business, but Green said they are not an alternative to traditional business models.
“Social entrepreneurs do not want to be traditional entrepreneurs.
They don’t want to sell products.
They are not selling food.
They want to make something people want to buy.
That’s what they want to do,” he explained.
Green, who is a professor of business administration at the MBA program, said he and his research partners have been studying social entrepreneurship for a long time.
The business models of traditional business are not really that helpful.
For example, Green and his team say, a traditional retail business model is better suited to an entrepreneur who wants to do business in small stores.
The problem with a retail model is that it requires that the entrepreneur is selling a product to an individual customer.
Instead, social entrepreneurs can use the Internet and the social sharing platform Instagram to reach a wider audience.
They can also sell their products online through Facebook.
And there is no better way to get people to spend their money than to offer them products online, said H. Allen Lesh, a business professor at Northeastern University.
Businesses are often interested in building customer loyalty, Green said.
Social entrepreneurs want to build an online community that encourages consumers to buy something.
Lesh said it is difficult to figure out exactly how much social entrepreneurship will cost, but he estimated that it could be as much as $40 million in annual revenue.
Companies that are looking to build social enterprises are looking for ways to attract a broader audience, he said, and it can be challenging to build a social enterprise that attracts the right types of people.
In general, the more social entrepreneurs, the smaller the business, Lesh said.
But the business model has to be attractive, he added.
One way to do that is by having people pay.
Lesh and his co-authors recommend people start a social entrepreneurship company that provides them with a basic service.
That way, customers can be encouraged to join and contribute, Lewis said.
For more information on how social entrepreneurs work, see “How to build your own social enterprise.”